SEO
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
Tradional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
FREE ‘Cut Out and Keep’ Guide to SOCIAL MEDIA
That’s right. It’s so exciting it hurts…. Hot on the heels of last month’s barnstorming ‘Cut Out & Keep Guide to Online PR’ comes our all shiny and new ‘Cut Out & Keep Guide to Social Media’… In it you’ll find a bunch of great reasons to get on board and start participating NOW!
Google SearchWiki: Early Tasting Notes from an Online PR Perspective
Google made another one of its gut-busting technology service announcements yesterday with the introduction of SearchWiki. It’s all very cool stuff. But what’s it gonna mean for Online PR and will it be gamed and abused?
UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies
Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
Social Media Marketing Monkeys Riding Bicycles. Is it Really All Worth it!?
There are a number of technology tools and agencies out there that make a virtue of deluging social media properties with your content. But what’s the value in doing this stuff? Well, not much at all. Here’s why…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...
D. I. Y.: RESOURCES /// MORE
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…