Keywords
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Tradional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
New, Free ‘Cut Out and Keep’ Guide to Online PR from C&M Released Today
Online PR agency Content and Motion today released it’s all new, all free ‘Cut Out & Keep’ guide to Online PR. Based on a bunch of new theories in interweb PR dynamics, the guide has been designed by Online PR people to help Online PR people generate buzz more easily
Free ‘Cut Out and Keep’ Guide to Online PR
It’s our free ‘Cut Out and Keep’ Guide to Online PR!! Go on, print it out and stick it on your office wall. It’s concise and perfectly formed …and if you follow all the bubbles step by step then we guarantee you’ll soon be generating a stack of buzz and new web traffic.
Is PR dead? Is SEO dying? Viva the Online PR Agency!
Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important…
The Content & Motion Mission (part 2): Make Your Web Site Find Its Target!
The point of a web site is to connect with people. The point of what we do in ‘Online PR’ and ‘Content Optimization’ is to facilitate this in its widest possible sense. Put simply, we make web sites FINDABLE.
Case Study: Online PR Agency for the Non-Windows Vista Social Club
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...
D. I. Y.: RESOURCES /// MORE
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…