Content Optimisation
Content Optimisation for SEO - A QuickStart Guide
I’ve been doing a stack of core content optimisation for client web sites lately, so I thought I’d share some of my ‘how to’ notes with the interweb. As I do this stuff I’m usually working side by side with a marketing manager/director/etc in order to make decisions about SEO strategies, and how to best plan for the future…
A Practical Guide to Google & SEO in 30 Mins
Let’s face it, effective search engine optimisation (SEO) is everything. Just about every purchase involves a Google search at some point, oftentimes at the very beginning. So it’s important to know what SEO is and how to do it properly.
Keyword Optimisation: Where to Put the Goal Posts?
We’ve just completed a number of SEO strategy projects for various clients. Part of our work here is to help folks understand what they’re getting into and why – to explain what separates a good keyword strategy from a stinker. I thought I’d share a bit of the thinking with you…
Usability & Content Optimization: Enhancing Conversions
Usability and design and content optimization is critical to improve the conversion rates of any web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper shows you how to do it effectively by building it in at source.
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...
D. I. Y.: RESOURCES /// MORE
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…