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Content Optimisation Agency

C&M’s Bookish Review: the Top Five Head Fodder of 2008

That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media   ///   31 Dec 2008   ///   TAGS: , , , ,

UK Online PR Agency C&M Believes ‘Old School PR’ is Dead for Small to Medium Sized Companies

Online PR Agency Content and Motion got all hot under the collar today with a new ‘Think Piece’ that suggests that ‘Old School PR’ is a waste of money for companies of a certain shape and size – those in the ‘small to medium’ bracket.

News   ///   20 Nov 2008   ///   TAGS: , , , , ,

Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…

Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…

Branding, Content Optimisation, Keywords, Online PR Agency, SEO, Social Media   ///   19 Nov 2008   ///   TAGS: , , , , , ,

C&M’s Top 10 Online PR Tools and Resources for November

We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media   ///   04 Nov 2008   ///   TAGS: , , , , ,

QuickStart Guide to Content Optimization: Better SEO Content & Keywords

Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.

Papers   ///   03 Nov 2008   ///   TAGS: , , ,

New, Free ‘Cut Out and Keep’ Guide to Online PR from C&M Released Today

Online PR agency Content and Motion today released it’s all new, all free ‘Cut Out & Keep’ guide to Online PR. Based on a bunch of new theories in interweb PR dynamics, the guide has been designed by Online PR people to help Online PR people generate buzz more easily

News   ///   29 Oct 2008   ///   TAGS: , , , , ,

Free ‘Cut Out and Keep’ Guide to Online PR

It’s our free ‘Cut Out and Keep’ Guide to Online PR!! Go on, print it out and stick it on your office wall. It’s concise and perfectly formed …and if you follow all the bubbles step by step then we guarantee you’ll soon be generating a stack of buzz and new web traffic.

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media   ///   28 Oct 2008   ///   TAGS: , , , ,

Is PR dead? Is SEO dying? Viva the Online PR Agency!

Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important…

Content Optimisation, Keywords, Online PR Agency, SEO, Social Media   ///   22 Oct 2008   ///   TAGS: , , , , ,

Online PR Agency C&M Nearly Out of Beta, into Making Buzz for Clients

Online PR agency Content and Motion today announced it’s nearly out of Beta mode and into whatever comes after Beta but involves staying one step ahead of the pack and helping companies to connect more quickly and cost-effectively with their audiences via the web.

News   ///   20 Oct 2008   ///   TAGS: , , , ,

Who is C&M? A Content Optimization and Online PR Agency in 3 Bullets

We are, first and foremost, an Online PR Agency. Not a traditional PR agency, nor an SEO (or some other) digital agency, but a bona fide Online PR Agency. Everything we do is web-first and content-related…

Content Optimisation, Online PR Agency, SEO, Social Media   ///   19 Oct 2008   ///   TAGS: , , , ,

 

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SOAPBOX: BLOG POSTS /// MORE

Basic Things to Put in a Monthly Online PR / Social Media Report

Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)

05 Jan 2009

The C&M 2009 New Year Resolutions (For Doing Online PR Better)

We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.

03 Jan 2009

 

SuperStar Online PR Agency Consultant Needed!

We're hiring. Wanna join our hot new Online PR thang? Find out more...

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D. I. Y.: RESOURCES /// MORE

Party Harder: C&M’s Five Basic Social Theories of Online PR

In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…

Online PR Agency Resources, Papers   ///   10 Dec 2008

QuickStart Guide to Content Optimization: Better SEO Content & Keywords

Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.

Online PR Agency Resources, Papers   ///   03 Nov 2008

Online PR Campaign Planning: The C&M Fab Five Rough Guide

Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…

Online PR Agency Resources, Papers   ///   07 Oct 2008