Content Optimization / Optimisation (& Online PR) Agency Rules
We have something to admit. You may have noticed that we’ve been a little inconsistent throughout this web site with the spelling of ‘content optimisation’ (or ‘content optimization’).
Rest assured this is not because we’re illiterate. Rather, it’s because we’re good at content optimisation/optimization and Online PR and we understand the mechanics of raw SEO.
You see, the phrase ‘content optimization’ currently attracts around 1,000+ searchers a month on Google. ‘Content optimisation’ currently enjoys over 500. (Go on – check it out and do your own content optimization/optimisation research.) We’re banking on both phrases attracting a whole lot more over the coming months.
As potential prospects one and all, we know it’d be foolish to favour one method of spelling over the other. So we’ve done a spot of keyword and content optimisation/optimization hedging in the hope that we’ll pick up both sets of traffic.
It’s the smart thing to do.
No doubt this type of search marketing / SEO / content optimisation / optimization / Online PR quirk applies to your marketplace too. How well are you fixed to gain from it?
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...
D. I. Y.: RESOURCES /// MORE
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…