Online PR Agency Resources
We like to think deeply about stuff, do it, and then write it down (or tape it) so that you can also do wonderful things with Content Optimisation, Online PR, SEO and the like.
Here’s our library of best practices.
Use it freely and tell us what you make of it…!
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…
Content Optimisation & Online PR Agency Tools (What’s in Your Handbag?)
I thought I’d share a few of our Content Optimisation & Online PR agency tools with you. These are the widgets we use day in, day out to help our clients do wonderful things in web content marketing…
An Accessible Guide to Building Accessible Web Sites
An accessible web site will improve your bottom line. But sadly accessibility is seen as a technocratic subject that’s owned by geeks who speak in alien tongues. This paper puts things right. It gives you a wealth of commercial reasons to be accessible and shows you how it should be done.
A Practical Guide to Google & SEO in 30 Mins
Let’s face it, effective search engine optimisation (SEO) is everything. Just about every purchase involves a Google search at some point, oftentimes at the very beginning. So it’s important to know what SEO is and how to do it properly.
How to PPC in B2B: Five Rules for Lead Generation
Pay per Click (PPC) is manna for marketers who operate in hotly contested B2C markets like online gaming. But what about the rest of us? If you’re struggling to use PPC effectively in a B2B environment, then we have some answers…
Usability & Content Optimization: Enhancing Conversions
Usability and design and content optimization is critical to improve the conversion rates of any web site. By taking a handful of pages from agenda-setting B2C e-commerce sites, this paper shows you how to do it effectively by building it in at source.
The Casablanca Project: 4 Steps to a Great Web Site Build
At C&M, we call the web build the ‘Casablanca Project.’ Why? Well, whoever you are, it’s an activity you’ve lived through before. Like the film, it’s a repeat performance. But when we get to the end the same thing happens every time – heartbreak. Here’s how to rewrite the script…
Online PR 101: What It Is & How to Do It
Your audience is very specific and your stories are niche appeal. Your objective is to raise awareness and drive traffic. Take our advice – cut out the middle man and get your message to your audience in a more cost effective way.
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...