Our Content Optimisation & Online PR Agency Work
Here’s a few examples of our Mojo at work. All example content has been shamelessly optimised (or optimized!). Most of it is also true.
Case Study: Online PR Agency for the Non-Windows Vista Social Club
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
Branding & Traffic Acquisition in New Keyword Markets
You’re fighting for search visibility. Traffic acquisition via established channels like Pay per Click (PPC) is expensive and delivers questionable results in terms of visitor value – too many bounces, too little engagement. What you really need is a new space to play within…
SEO/Google Karma via Online PR & Content Optimisation
You sell widgets in a competitive arena. You have great products and services, but you’re failing to make an impact on search engines because the barriers to entry are prohibitive. Here’s how we fix the problem…
Change Agency: Online PR in Information Hungry Markets
You’re an innovative fish in a big pond. Traditional media and marketing routes are extremely important to you. Trouble is, it’s easier to get a backstage pass to a Rolling Stones gig than break into the press and analysts reportage club. Here’s what you should do…
Improving Web Site Conversions & Driving Down Costs
Let’s say you have an established web site which generates a decent level of traffic. You want more web marketing bangs for your buck. You’re unsure what portion of your web marketing spend is delivering the most bottom line value. What’s a guy to do!?
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SuperStar Online PR Agency Consultant Needed!
We're hiring. Wanna join our hot new Online PR thang? Find out more...
D. I. Y.: RESOURCES /// MORE
Party Harder: C&M’s Five Basic Social Theories of Online PR
In order to engage with your audiences online, you need to shape your words, messages and tactics around their agendas, not yours. In other words, your Online PR efforts need to be a whole lot more social than they have been up until now. Here’s how to do it properly…
QuickStart Guide to Content Optimization: Better SEO Content & Keywords
Our new best practice paper doesn’t beat about the bush. Nope. It’s our QuickStart guide to Content Optimization & how to radically improve your PageRank by creating better SEO content & keywords.
Online PR Campaign Planning: The C&M Fab Five Rough Guide
Our Rough Guide to planning Online PR campaigns. We have 5 fab rules for You. We know that any firm with an ounce of ambition and a browser can make an impact via Online PR with this stuff…