Social Media
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
C&M’s Top 5 Online PR and Social Media Monitoring (and Engagement) Tools of 2008
Seems to be that reviews list time of year, so we thought we’d join the party. Here’s our top five Online PR and Social Media ‘buzz’ monitoring tools of the year. NB: Ahealthwarning – they are extremely (extremely!) addictive!!!
Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead
What do you pay for press release distribution and why? There’s two charges to take into account: fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time. But what do these things really buy you???
Tradional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Online PR Campaigns: Old is the New New (Why Trad PR is so Wasteful!)
Run-of-the-mill traditional PR and marketing tactics are inherently wasteful and often irrelevant in terms of our customer requirements. So stop with all the ‘New!’ You need Online PR to nurture relationships by recycling a bit of the Old instead…
FREE ‘Cut Out and Keep’ Guide to SOCIAL MEDIA
That’s right. It’s so exciting it hurts…. Hot on the heels of last month’s barnstorming ‘Cut Out & Keep Guide to Online PR’ comes our all shiny and new ‘Cut Out & Keep Guide to Social Media’… In it you’ll find a bunch of great reasons to get on board and start participating NOW!
Google SearchWiki: Early Tasting Notes from an Online PR Perspective
Google made another one of its gut-busting technology service announcements yesterday with the introduction of SearchWiki. It’s all very cool stuff. But what’s it gonna mean for Online PR and will it be gamed and abused?
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
Social Media Marketing Monkeys Riding Bicycles. Is it Really All Worth it!?
There are a number of technology tools and agencies out there that make a virtue of deluging social media properties with your content. But what’s the value in doing this stuff? Well, not much at all. Here’s why…
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SOAPBOX: LATEST COMMENTS
comment from: Joshua
wow and i thought i was doing ok with a facebook and youtube account!! It may only take a few hours...
comment from: Roger Warner
Hey Craig…. thanks for the feedback. In principle this is a master ‘menu’ of things that we monitor quantitatively....
comment from: Doug - Velocity, B2B Marketing Agency
Great metrics. I can’t think of a client who wouldn’t love this kind of reporting, even if some of...