Keywords
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
Tradional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Why the ‘Old PR’ Game is Broken. Spend Wisely - Online PR Rules…
Old PR’ tactics don’t work as a revenue and brand building outlet for small to mid-sized companies who have a limited profile and budget. The reason for this is because the ‘old PR’ game doesn’t scale very well…
C&M’s Top 10 Online PR Tools and Resources for November
We’ve been trying out a bunch of new Online PR tools lately, as well as writing up all our best practices in handy bite sized formats…. So I thought it might be useful to do a bit of a roundup and put all this wonderful know-how in one place.
Free ‘Cut Out and Keep’ Guide to Online PR
It’s our free ‘Cut Out and Keep’ Guide to Online PR!! Go on, print it out and stick it on your office wall. It’s concise and perfectly formed …and if you follow all the bubbles step by step then we guarantee you’ll soon be generating a stack of buzz and new web traffic.
Is PR dead? Is SEO dying? Viva the Online PR Agency!
Recent posts on this blog have centered on a good old tussle between traditional PR and its funky younger brother the ‘digital’ agency. I make no apology for this – as we enter the new dawn of web 5.7 (or whatever the next trend may be), I think it’s important…
The Path to Online PR Agency Nirvana: Why We Need Content Optimisation & SEO
Really smart companies don’t ‘do’ SEO – they do Online PR instead. In the meantime, the rest of the world is in catch up mode: folks need help so that they can rewire the work they do.
The Content & Motion Mission (part 2): Make Your Web Site Find Its Target!
The point of a web site is to connect with people. The point of what we do in ‘Online PR’ and ‘Content Optimization’ is to facilitate this in its widest possible sense. Put simply, we make web sites FINDABLE.
Case Study: Online PR Agency for the Non-Windows Vista Social Club
I thought I’d share the machinations of a recent uber-hot campaign with you – just to give you a sense of how a smart Online PR agency works. This one’s in the tech space, and it’s a great example of specific ‘BootStart’ gig.
Making Google Happy: Content Optimisation is a Rewiring Job
I was trying to explain the principles of content optimisation to a client yesterday, and why this stuff is so important and yet so fundamentally straightforward to understand. In doing so I remembered a great article in the New York Times from a couple of years ago…
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SOAPBOX: LATEST COMMENTS
comment from: Joshua
wow and i thought i was doing ok with a facebook and youtube account!! It may only take a few hours...
comment from: Roger Warner
Hey Craig…. thanks for the feedback. In principle this is a master ‘menu’ of things that we monitor quantitatively....
comment from: Doug - Velocity, B2B Marketing Agency
Great metrics. I can’t think of a client who wouldn’t love this kind of reporting, even if some of...