The Online PR Agency Blog
Here’s our running book on all things Online PR and Social Media related. We try and give away as much valuable content, ideas and resources as we can… because we believe in being social.
Please feel free to wade in with your opinions - good and bad. We love to hear what you’re making of all this new-fangled stuff…
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
C&M’s Bookish Review: the Top Five Head Fodder of 2008
That’s right, more list-o-mania from C&M… This time it’s all about the bookish head-fodder (ie, train, plane and Ovaltine-fodder) that’s seen us through the year. Our top five reads of 2008 ought to give you some idea on how and why we do our schtick…
C&M’s Top 5 Online PR and Social Media Monitoring (and Engagement) Tools of 2008
Seems to be that reviews list time of year, so we thought we’d join the party. Here’s our top five Online PR and Social Media ‘buzz’ monitoring tools of the year. NB: Ahealthwarning – they are extremely (extremely!) addictive!!!
The Anatomy of an Online PR (YAY! A New Cut Out & Keep!)
I’ve been doing a spot of project and personnel planning today, so thought I’d share some thoughts with you on what I feel are the right skill sets for creating the uber-Online PR person (or agency, or monster : ) Tell me what you think…
Online PR in 2009: Proof and Problem Solving
No big bold universal theories from me here at C&M HQ – just a couple of thoughts on how and where we’re most likely to see Online PR being used in the first half of next year. The good news is that we’re relatively bullish… And, no, we haven’t been on the Eggnog!!!
Don’t Pay Good Money for Bog Standard PR Distribution. Do Social Online PR Instead
What do you pay for press release distribution and why? There’s two charges to take into account: fixed distribution costs for ‘wire’ services and soft costs for agency services. Prices range from free to thousands of pounds a time. But what do these things really buy you???
Hot Bananas! New C&M White Paper on The Social Theory of Online PR
This time we have answers on how to: make your content stick online; find and locate your audiences; optimise your content; and how to make content relevant. The idea is simple: in order to engage with audiences, you need to shape your messages and tactics around their agendas, not yours. Go get it!
Tradional PR is Broken (vol 2): The Online PR Bullet List
Our post on the death of traditional PR a couple of weeks ago raised a few pulses. We had a very definite point to make. Traditional PR is broken because it’s inaccessible. Online PR is the antidote: it’s perfect for firms who want to see an immediate return on their marketing spend.
Online PR Campaigns: Old is the New New (Why Trad PR is so Wasteful!)
Run-of-the-mill traditional PR and marketing tactics are inherently wasteful and often irrelevant in terms of our customer requirements. So stop with all the ‘New!’ You need Online PR to nurture relationships by recycling a bit of the Old instead…
SOAPBOX: BLOG POSTS /// MORE
Basic Things to Put in a Monthly Online PR / Social Media Report
Here at C&M, we’re advocates of ‘less is more’ and focusing on the bottom line – like proving what impact our work has on real-world conversions. As such, here’s our working list of things to measure campaigns by (albeit with a slight bias on B2B requirements…)
The C&M 2009 New Year Resolutions (For Doing Online PR Better)
We have two: i) Get Some History and ii) Make Less Haste. Both will help us to work smarter and to give our clients what they really want – well conceived, executed and measured Online PR activity.
SOAPBOX: LATEST COMMENTS
comment from: Roger Warner
Hey Craig…. thanks for the feedback. In principle this is a master ‘menu’ of things that we monitor quantitatively....
comment from: Doug - Velocity, B2B Marketing Agency
Great metrics. I can’t think of a client who wouldn’t love this kind of reporting, even if some of...
comment from: Craig McGill
That’s a thumpingly comprehensive report – how long would you expect it to take to generate/collate for a client?