BootStart: A Quick Start Online PR Agency Program

Tired of Internet consultants kicking sand in your face with their superior knowledge, hefty reports, unreasonable price tags and DIY advice? We would be too. That ain’t value! You need a smarter Online PR agency – one that understands content optimization and SEO…

If this is you, and you’d rather have someone identify, plan and execute your web marketing, Online PR and SEO requirements for you in a more cost- and time-effective fashion, then our BootStart program might just be the answer.

BootStart Explained: A Fast Start Online PR, SEO and Content Program

BootStart is our back-to-basics, planned-built-and-executed-in-under-a-week SEO, Online PR, and Content Optimisation program.

It eschews lengthy consultative and research inputs, Powerpoint files, stakeholder canvassing, and hydra-headed plans and specs in favour of Action, Action, Action… and a new web marketing campaign that’s heavy on Online PR results and built and executed within one week – on site, at your place.

How it Works

BootStart works like a normal web marketing program on steroids, with one fundamental difference: we do it at your place, not ours – meaning under your roof, in your meeting rooms and at your desks. Oh, and we do it in record time – in five working days (or less).

The Process

• We identify a ‘BootStart’ requirement
• We agree a fee and book the project time in
• We clear your team’s diaries for a few sessions at the beginning, middle and end
• We turn up to work
• We create the Online PR, SEO and Content plans and designs
• We feedback
• We tweak
• We design, build and implement
• We review
• We launch
• We leave
• We measure

The Content & Motion Team

A bit like Ocean’s 11 (or 12, or 13), depending on your project requirements, we build a dream team of top flight consulting, Online PR, content, design, and implementation talent, and – guided by a director – these people work at your offices for the duration of the project. And they don’t leave till the doing’s done.

Why you Need a BootStart

• Because you need to generate results fast.

• Because you’re tired of dusty old agency relationships whose primary function seems to be time and spreadsheet management.

• Because you get to use and abuse us in a more focused way, on the clock, throughout, and because we generate some stunning results when we’re able to use and abuse you.

• Because it’s cheaper and more focused this way. We get what we need from you and vice versa in optimal fashion: condensed, paid-for, and with none of the usual ‘butt sniffing’ that comes with standard agency project dances.

• Because the contract’s geared to results. We both work harder when the clock’s really ticking.

• Because it generates an unbelievable amount of fun, value and learning. If you can carve out the time, then we guarantee a superior result. We’ll also get to know one another better than we ever could on a three month, arms-length engagement. And you’ll learn more about this new fangled web stuff than you could ever wish.

BootStart Requirements: A Desire for Better Online PR and SEO

An ideal BootStart project might be an ‘out of the box’ Online PR, SEO and lead generation campaign, involving:

• A bit of strategising
• Content creation and optimisation (eg, a series of papers and blog posts)
• Web site content and design optimisation
• Online PR, SEO and traffic acquisition

To do this, we’d bring in a consultant, an Online PR expert, a writer, a designer, and perhaps a technical implementor (coder). We’d need access to your top marketing brains, your web site platform (or your technical team), and the freedom to crack on and implement things ourselves, on your behalf.

Then we’d leave you smiling. And – if we finish on a Friday – we might even get the beers in.

What Does it Cost?

More than a normal day rate, but less than a project fee. Since we’re in and out and the project is delivered to spec within a fixed period, neither the client or the agency needs to build any fat into the plan.

What Next?

Let’s identify a project.

Then, if you need a BootStart, get in touch and we’ll get back to you pronto.